Kam Ling Restaurant & Bread First House - Business Evaluation

Group opinion & reason for selection

Our team:

From left: Tau Hiu Sze, Ong Chun Yew, Lim Zai Zhen, Linus Chin Wooi Li, and Muthurani

Kam Ling Restaurant

We choose Kam Ling restaurant mainly because of their popular curry chicken bread; not only the dish was known as Kampar's iconic food, it is also famous around the district and a tourism attraction. Kam Ling may not be the original creator of the Chicken Curry Bread, but as a second mover, they are able to outperformed Yau Kee (the original creator) with their own recipe and business strategy as they have more positive reviews and recommendations from especially from various media sources. In addition to that, people of all around the places are more than willing to travel for long hours just to have a taste for the curry chicken bread, showing their strong loyalty and deep attachment towards the restaurant.

And of course, Kam Ling Chicken Curry Bread is not the only dish they have in their sleeve, the restaurant also offers other tasty and delicious Chinese food that comes in variety of selections. Among their signature dishes are the 'Fried Sang Mee with Long Beans and Minced Pork' that are highly recommended by the community, And lastly, despite its reputation and good sales, the restaurant maintains their food prices resonable and affordable like any typical family restaurants.

Bread First House

With hot weathers like Kampar, Perak, having cold refreshment for once in a while certainly would make that few minutes moment enjoyable by anyone. Bread First house is a one of a kind bakery house of Kampar as they don't just sell ice-cream, they sell unique blend of taste with different combinations of desserts you can barely find on other places in Kampar. they are highly innovative and differentiated from other competitor of the existing market. Initially introducing the ideas with single flavor, Bread First Puff currently offers 14 different flavors of ice-creams and few other desserts that blend refreshingly well and tasty. 

Classification of E-commerce by nature of transaction/interaction

Both Kam Ling restaurant and Bread First House are using business-to-Consumer (B2C). B2C is an e-commerce model where the business sell prosucts and services directly to individual buyers. For small and medium size of business, this model is effective for them due to concentration od customers on price and not the brand.

Both businesses uses Facebook social network as both have their own Facebook pages that are used to promote their products and services and receive feedback from customers. After the customers had made their decision, they can  place their order via contact methods provided such as telephone numbers, e-mail address and etc.

Business Model

Bread First House - Ice-Cream Puff

Electronic Commerce Field (Business-to-consumer B2C)
The nature of transaction of bread first house is the business to consumers (B2C). This is the type of commerce transaction in which business sell product and services to the customers. The ice cream puff is made by own recipe and sells to the customers directly. The seller does not sell in a bulk to the client business or retailer. However, they only sell their products to individual’s customer. Their main target of customers are the individual personal such as local residents or students but it is more popular among students.

Brick and mortar business model
Bread first house is using brick and mortar business model in their business where it is defines as a physical presence of a store for operations. Bread first house do not combine their physical presence business with online channel where selling their products through online. Bread first house fulfilled all the elements of brick and mortar business model. They built their physical presence store in New Town Kampar which is opposite Secret Recipe. The products that is sold have to be consumed instantly such as Ice cream puff in order to maintain the taste and avoiding it to melt in time. Ice cream puff in Break first house are all made daily. Therefore, it is difficult for the business to combine with online channel.

Viral Marketing
Ice cream puff that is selling in Bread First House turned to viral marketing due to the convenience of IT technology and social media such as Facebook, Instagram and blog. Ice cream puff became famous and popular among youngster due to the advance of IT technology nowadays. Kampar is occupied by most of the population of students such as University Tunku Abdul Rahman students and Tunku Abdul Rahman University College students. Therefore, youngsters have started to share the shop online and review on the ice cream puff. This had made Break First House became popular and well known for ice cream puff. In addition, youngsters usually will snap photo on those good food to be share on their facebook, Instagram as well as blog. Besides that, there are some famous food hunting program visited Break First House for their Ice cream puff. People that came to Kampar for a short trip will definitely try out their ice cream puff through the TV program. These have fulfilled the condition of viral marketing which is web based words of mouth advertising through social media.

Kam Ling

Network effects business model
Kam Ling Restaurant applying the network effect business model in their business. Network effects business model is the effect that one user of a good and service has on the value of that product to other people. There are many people will introduce Kam Ling Restaurant on their social network accounts such as Facebook, Instagram and Blog due to the advancing IT technology and trend. Kam Ling Restaurant in Kampar is well-known to tourist through social media.

Brick and Mortar business model
On the other hand, brick and mortar business model also apply to Kam Ling Restaurant business where their physical store located at Old Town, Kampar. Kam Ling Restaurant is mostly well-known to the local residents. It is one of the biggest restaurant in Kampar as it has grown from a tiny restaurant to a restaurant which is now taking up to 5 shop lots with a part selling dim sum and catering to the locals. There is a ‘ballroom’ size that caters more towards the tourists, wedding and big crowd space. The products that is sold has to be consume instantly to maintain the taste and standards. Besides that, they do not combine their business with online channel as their products cannot be deliver through any form except instantly serve.

Key Resources
Apart from all that, Kam Ling Restaurant key resources is human resource such as chef and waiter where their chef is the one that given the recognition of producing good food since old time by local residences. Their elderly waiter also built good relationship with their local customers and loyal customers since old time. This is their competitive advantages compare to their competitors. Food served by Kam Ling Restaurant has given the recognition by many loyal customers as they are a famous restaurant in Kampar since old time. Kam Ling Restaurant advertise their food by word-of-mouth where the good reputation, services and food been spreads from older generation to the latest generations.

Basic approach used in marketing and advertising

In a small town like Kampar, word travels fast like the wind. Mainly their target would be the tourist and people who travel through Kampar. So a good approach to advertising Kam Ling Restaurant is by the word-of-mouth. The name of the restaurant is one of the most thrown out names when someone comes in from out of town and the name get spread out to the students from UTAR and travelers who is passing through Kampar. Other than that, they also get to advertise through the social media. All their information will be on the media such as their operating hours, day off and their address. They have a page on the restaurant in Facebook. They also get blogged about by quite a lot of local food bloggers. People reviewed their food and gave some feedback. That can be viewed and attracted by people all over the world to come and have a taste of their food. They also advertise their restaurant on tripadvisor.com. People that go through tripadvisor.com to plan trips can find out about them through the website.

The Bread First House uses different method to advertise and market themselves. Mainly their target market would be the students of the nearby university. With the shop located at a street with quite high number of traffic, they have a big banner put up in front of the shop to advertise their ice cream puff. There are coffee shops beside their shop and there are also a few blocks of apartment full with student of the nearby university college and the university, there bound to be a lot of people walk around and moving around the area and they can catch their attention. Other than that, they get to advertise themselves through social media and through the students around. Their ice cream puffs get advertised through blogs and other Facebook pages. Words fly by around the community very quickly. Students that got to know about their ice cream puffs will Instagram it and posting about it on Facebook and word of the ice cream puff will get spread around and they will get free advertising. 

Recommendation to improve business using E-commerce

Improvement after considerate feedback from customers. E-commerce allow customers to give their opinion and feedbacks online easily due to the convenience of internet nowadays. For example, after customer visited and tried the food of Restaurant Kam Ling, they can leave their review and recommendation on the food on the page Restaurant Kam Ling had opened in Facebook. Afterwards , business should filter all the feedback and categorise it into relevance and non-relevance. Business able to improve their products and services based on the relevance information in order to maximize satisfaction and experience of customers.

Besides, business also can collect information by using e-commerce. Various type of information can be collect and found by using internet, such as hobbies, age, and so on. However, business should only collect information that is related to business. For example, Bread First House should only collect information such as demand for the flavour that they don’t have, so that they can introduce more flavors to attract customer.

Advertise your shop for free. By using social network, business can easily promote their product and services to public, and the most important thing is, the advertising fee is low and it can be free of charge. However, how to advertise effectively? Most of the business think that open a page in Facebook is enough, but this action isn’t enough to promote yourself. Business should put effort on building and promoting reputation, with positive reputation, people will promote to their friends or they post on social network. Hence, more people will know your business and visit it.

Optimize your web page for search engine. When people search by using search engine, search engine will show the most suitable result for the user. Hence, you need to ensure that the business’s web page will show at the top of the results. Therefore, the web page of your business should meet the requirement of search engine, search engine is determine the result user looking for by relevancy of content. Web page of business should rich of information that are useful and understandable, so that search engine will recommend your web page to users.

APA Reference

Edwards, V. (2013, December 31). SEO Basics: 8 Essentials When Optimizing Your  Site. Retrieved March 13, 2016, from  https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-op timizing-your-site

Griffin, D. (n.d.). Explain the Business to Consumer Model. Retrieved March 13, 2016,  from http://smallbusiness.chron.com/explain-business-consumer-model-2258.html

Honigman, B. (2013, September 16). 10 Best Practices to Improve Your E-Commerce  Website. Retrieved March 13, 2016, from  http://blog.sumall.com/journal/10-best-practices-improve-e-commerce-website.html

Malik, A. (2010, October 13). The Five Different Types of E-Commerce. Retrieved  March 13, 2016, from  http://www.designzzz.com/the-five-different-types-of-e-commerce/

Rognerud, J. (2014, February 04). Your SEO Checklist: 4 Steps to Optimizing Your  Website. Retrieved March 13, 2016, from  http://www.entrepreneur.com/article/231235

Yip, M. (n.d.). Kam Ling Restaurant @ Kampar. Retrieved March 13, 2016, from  http://mikeyip.com/kam-ling-restaurant-kampar/

Bread First House - the Ice-cream Puff

Bread First House

Bread First House is one of a few bakery houses in Kampar and quite popular among the resident here. Apart from breads, they are also famous for their customized cake designs that guarantees its customer satisfaction level. 

History - Ice-cream Puff of Kampar

Operating since 2013, Bread First House began selling Ice-cream Puff with Peppermint flavor ice-cream since March 2015. after receiving positive feedback from the customers, they started expanding their choices of flavors and counted up to 13 varieties of ice-cream flavor today. 

the 13 available flavors for your choices: Chocolate chips, Peppermint, Yam, Green Tea, Durian, Coconut, Coffee, Double Chocolate chips, Raspberry, Oreo cookies, Mango, and Honeydew.

After having a good start with ice-cream puff, the lady boss of Bread First House gets more creative with their ideas and came up with more unique desserts. Today, you can get Ice-cream tarts, Ice Nuts (Donut with Ice Cream), Swiss Roll, Fresh Fruit Puff and many more mouth watering desserts - only from Bread First House.

One FM DJ Wayne and DJ Nicholas visited Bread First House on July 4, 2015

Bread First Specials

Ice-cream has always been everyone's favorite. The creative combination of Puff with Ice-cream makes the ice-cream delicious and attractively eye-catchy. what makes Bread First Ice-cream puff special from others is the very fact that the puff is freshly baked every day! Crunchy on the outside and cool on the inside, who could actually resist the refreshing duos?

Located in Kampar New Town, the area is highly populated with University student of UTAR, KTAR and others. the Ice-cream Puff only cost about RM1.70 each, and what makes it awesome and wonderful is it comes with TWO large scoops of ice-cream!

What other thinks?

"Suitable with Kampar hot weather"

The ice-cream puff is just  nice as Kampar always in a very hot temperature. They have plenty of flavors provided. I like the Durian and Green Tea taste. Besides of the puff, they also sells ice nuts and I loved it! 

"The very first Ice-cream Puff in Kampar"

they are the first shop to sell favorable ice-cream puff in Kampar. The puff is crunchy once its just out from the oven. I will recommend peppermint flavor  as the taste is very cool. 

"Reasonable price and delicious"

I stay opposite the Bread First House. I'll visit the shop once or twice every week. The price is only RM1.70 and i can get 2 big scoop of my favorite flavor. They also sell customized cakes. The boss and shopkeeper are friendly enough. They like to chat with us when we dine-in.

"Durian puff is the best!"

I like their puff, especially Durian flavor. The ice-cream taste is not too sweet and suitable for both adult and children. 

Why Bread First House?

Living in the tropical climate of Malaysia means the weather remains warm throughout the year (we call it HOT!). Ice-creams are definitely one of many refreshing remedies we could ask for, but having them with the freshly baked puff certainly gives an entirely different sensation as you get to enjoy both crunchiness crust and refreshingly delicious ice-cream here at Bread First House. ever since they develop the ideas of selling ice-cream puff in Kampar, Bread First House had came up with total of 13 different flavors so far and more flavors coming soon to serve you. 

Bread First House

No. 31, Persiaran batu karang, Taman Kolej Perdana, 31900 Kampar, Perak

Business Hours: 1pm to 10pm

Click HERE for Bread First House location map

Bread First GPS: (latitude. longitude) 4.330445, 101.144865

Follow Bread First House on: Facebook

Click Bread First House - Evaluation of Business Model 

Our Team:

Kampar Famous: Kam Ling Chicken Curry Bread

Kam Ling Restaurant

If you ever plan on visiting Kampar, Perak, then you seriously do not want to miss its legendary famous food, the Kam Ling Chicken Curry bread. 

Located one street next by the main road of Kampar Old Town, Kam Ling restaurant is the largest dining place on town. Having said as the largest restaurant on town, the place's spacious air-conditioned dining hall is literally among the top choices for major events such as wedding receptions and many more.

Living by its title as Kampar's iconic food, the Kam Ling Chicken Curry Bread received dozens of positive feedback and reviews from its customers and highly recommended to try from various blogs and medias. 

“Lunch with the family”

We went to this restaurant. There is the old restaurant and the new restaurant next to each other. The new restaurant is airconditioned. We ordered their famous bread with chicken curry, Wah Tan Ho and Singapore fried mee. The Singapore fried mee was dry and pretty average. Their signature dish, chicken curry in the bread was also great. The bread was soft and tasty. The curry chicken was not spicy. I liked the presentation, with the waiter cutting the bread and presenting the dish to us.

Kam Ling - The History

Yau Kei', the original founder and creator of Kampar chicken curry bun had been around ever since 1980's. Few years after, Kam Ling followed by and opened their restaurant few blocks away as a follower and sells the chicken curry bread along. Born from another product creation of Herbal Chicken in which traditionally covered by soil, the creator of the legendary bun used flour instead of soil and filled the bun with tasty chicken curry.

What's so popular about It?

Once addicted, many people of different places are more than willing to travels all the way to Kampar just to have a taste of the Chicken curry bun. Not too spicy and not too bland, the curry is just at the right flavor that suits for everyone.

“Good dishes with friendly lady boss!”

The lady boss is very friendly and recommend us most of the famous dish like their signature curry chicken in bread, fried bitter gourd with egg soup are thumb up for this. We request some of the vegetarian food because we have vegan eater and she did customization for us and the taste are super delicious. The price is reasonable as 13 people only cost us RM200+. We will come back and take another visit again.

Enough with the curry chicken bun, Kam Ling also famous with another one of their signature noodles, 'Fried Sang Mee with Long Beans and Minced Pork'. Not only the dishes are tasty and delicious, it also comes with a reasonable price you can afford.

Kam Ling is also unique for its interior designs. for dining-in, you can choose to sit inside the air-conditioned and splendidly elegant three-floor building next to its original location; or you could also sit inside the old and classic eatery where you could still see the evidently old-timers still running the place. Kam Ling also offers wide variety of freshly-baked and pre-packed confectioneries that will make you go wild -Confectionery lovers, you have been warned!

The Chicken Curry Bread is available in 2 different sizes; RM22 for the medium sized bun (2-4 pax) and RM36 for large. unfortunately they do not serve the bun for one pax. So if you're planning to have them, might as well enjoy them with your friends and family (I guess there's a reason why its called a family restaurant).

What they say about It?

“Delicious curry bun”

Soft bun + piping hot delicious curry, what a heavenly combination! If you ever come to Kampar, this place is worth a visit. Remember to visit the original shop though, for a more authentic & nostalgic feel!

“Good food at reasonable price”

The food is excellent especially the curry chicken bread and home-made noodles. The noodles were delicious and the vegetable was fresh as they grown locally. It must have something to do with the ground water this area. The price is reasoanble. For five of us, the price came up to less than RM60 inclusive GST and service!

“Famous for its curry chicken in bread”

Having heard of its famous food we decided to try the famous Kam Ling curry bun. True to its reputation, we were not disappointed when it comes to taste. The curry gravy was rich with generaous amount of coconut milk. We ordered a small size for 4 adults. we suggest you to try its signature 'Sang Mee' which is really tasty with chopped, fried dried shrimps. Price wise, it came up to RM42 with a pot of Chinese tea.

Kam Ling Restaurant

107, Jalan Idris, 31900 Kampar, Perak.

Business Hour: 6am to 10pm

Peak Hour: 12pm to 3pm & 6pm to 9pm 

Phone: +6 05-466 1174 

Click HERE for Kam Ling restaurant location maps

Kam Ling GPS: (latitude, Longitude) 4.313573, 101.152184

Follow Kam Ling at: Facebook  

Click for Kam Ling Restaurant - Evaluation of business

Our Team: